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Launching a new site - Do's and Dont's?

Asking for advice on my approach



11:47 pm on Dec 3, 2007 (gmt 0)

10+ Year Member

Hi all,

I am hoping this is the best place to post as Google plays such a key role to any site getting visitors. If not apologies ahead of getting flamed.

Rather than rambling on I'll give you an outline of my post upfront, and then ramble on (so you can decide quickly if you can be bothered to read it all).

Post will cover:
A little background
What I want to achieve
Why I want to achieve it
My current plan (likely to change with advice)
Loads of questions
After reading the post it is not in this order!

This will be my 1st foray in many years into creating a site. I want to get experience, find out what works, what doesnít, basically find out first hand how hard and how much work I have to put in to make a site successful. And learn from my mistakes, that said any mistakes I can avoid but still learn from would be a bonus (hence this post) BTW my criteria for success would be the site getting a revenue that covers the start up costs and that can be maintained, however small.

I want to start small and cheap, so I have created a small site on a particular sector on health and wellbeing. The site was built in sitespinner as I'm not experienced in building sites. It consists of 5 main pages + Home, Contact, Privacy, Resources, Sitemap and Article map. Each main page covers a product area of this sector, each has between 700 Ė 1000 words of self written (so hopefully unique) content.

I have also written around 70 articles (400 to 800 words) on the topic, some closely related to the main page topics, others more general but still on the same subject. I will be banging out more content but happy with this amount for the launch.

I plan on putting one or two affiliate links on each main page and adsense on each article. Any income would have to come from these as I donít plan on selling any of my own products or e-books etc.
Iíve done ďsomeĒ keyword research but basically written the content as best I can to be interesting and useful for any visitors, rather than worry too much about the best keywords, density and all that jazz. I have entered header title, description and keyword info. in the HTML code. These relate closely to the page content.
Iíve linked pages together in a sensible way, and have text links from the articles to the main pages where relevant.

I have purchased a domain name but not put anything at all online.

Obviously the next step is to put the site online. But what approach would be best?
How much of the article content to put up straight away?
How many articles to keep back and add over time?
How many articles to submit to directories? Rather than put on the site, and how many directories?
How many to publish to article sites?
Best approach to getting links, find relevant, good sites and ask for a link exchange?
How many links to build and how quickly?
Do I pay a SEO guy to get me a couple of high PR, related one way links?
Do I pay a SEO guy to get me loads of average PR, related one way links?

As I'm cheap I want to rely on content and search engine traffic over time. What is the best way to keep Google happy, get ranked for searches related to my content and get traffic?
How long do I wait, maintain and continue to add content before I judge if successful or not; 6 months, 12 months?

I hope that didnít bore you ridged.
If it didnít please let me know what you think, where I'm going wrong, where I should focus my efforts, and of course any advice on my questions is very welcome.



8:36 am on Dec 4, 2007 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Not bored - just amazed that you have so many questions packed into one post. To get them all answered would require several full week seminars, I think. Here's a couple comments:

1. You will probably not succeed without a detailed understanding the various keyword spaces where you hope to get traffic. Do the keyword research as thoroughly as you can.

2. Link acquisition is such such a big topic that we have an entire forum [webmasterworld.com] dedicated to it.

3. Use Google's [url=]Adsense preview[/url] tool to see how well you're doing so far.

4. Study this classic post: Successful Site in 12 Months with Google Alone [webmasterworld.com]

[edited by: tedster at 11:18 am (utc) on Dec. 4, 2007]


9:08 am on Dec 4, 2007 (gmt 0)

5+ Year Member

Nothing really to add to what tedster said except to give you a link (which I think ted wanted to do but formating got messed up).
In point #3 : AdSense preview tool [google.com]

You also might find Google Trends [adwords.google.com] useful

Ted, if you decide to fix your reply you can just delete my post


11:19 am on Dec 4, 2007 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Thanks for the Google Trends idea, T. I'll just let your post stand - that's what I get for posting in the middle of PubCon festivites.


11:45 am on Dec 4, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Ranking an ab initio highly monetised site in a competitive sector will be difficult without over-relliance on links, IMO.

I'd put up 2/3 of the articles, see how it goes and ease in the monetisation...


2:26 pm on Dec 4, 2007 (gmt 0)

10+ Year Member

Thanks for advice, despite my massive list of questions.

So in order of priority:
1)Do more keyword research
2)keep some content back and add to over time
3)Get links slowly
4)Then try to get revenue if I can get traffic

Is they anything I should avoid in the plan of attack to help keep me from triggering any of these Google filters?



3:11 pm on Dec 4, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Spend some time on the site architecture particularly the internal linking/anchor text.

Most G filters are link related, so take it easy there and you should avoid them, and submit the site to DMOZ/Y! while it's still "informational".


5:56 pm on Dec 4, 2007 (gmt 0)

10+ Year Member

Do all the above. But remember is hard work and patience that wins in the end. Short cuts are going to get you in trouble.

WOuld anyone recommend that the poster uses any of the sem/seo software systems out there?

I tend to think that some of those tools help but I would not rely entirely on one one tool or system.
Good luck and lets know how it went!



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