What does "fresh content" mean in Google's mind?

Frequently add new page or frequently modifiy the current ones?

[lakr]

Hi all.

I have a blog, I set a static page to be its homepage. I frequently write entries (at least one post per day). It means my blog has new pages each day.

Does it mean that my site is fresh in Google's eyes?

or The homepage must be dynamic to be fresh?

Tks.

Lkr

[tedster]

Don't overthink this one, looking for some angle to help your rankings. Google expects certain types of websites to regularly refresh their existing content and to add new URLs. Other types of sites would change existing pages and add new urls at a much slower pace. Both are signs of freshness - but just do it naturally for your specific type of site and its visitors.

No, the home page does not need to be dynamic for the site to be considered "fresh". But it might be good for your users if the Home Page shows a link to your recent posts. If you have backlinks to your Home Page, it could also speed up crawling and ranking for new articles, too.

[edited by: tedster at 8:27 pm (utc) on Nov. 26, 2007]

[pageoneresults]

Static pages are good. They perform well as their "meaning" doesn't change much over time.

Dynamic pages can be an issue if the meaning of the page changes too much. The page has what is referred to as a "short life span" and is treated as such.

[tedster]

Good point, pageone. Especially with frequently changing links and excerpts on the home page, it can be essential to have some nice, stable content there, too.