Enhanced listings make 11 results per page

[pontifex]

I am not sure, if this was discussed already, but just noticed that the first SERP for a keyword I monitor showed 11 results.

Not with Ads, I mean the plain listing of results saying "Results 1 - 10 of about 139,000,000 for ..."

Without the ads at the top, the entries are showing 1 with a picture next to it (like we know for youtube videos) and there 11, not 10 entries!

Looks like the extra picture result adds 1 to the list. Was that discussed already? Not sure what it means, but the headline is for sure wrong... "Results 1 - 11 of about #*$!X for YYYY" would be more appropriate!

Cheers,
P!

[tedster]

Thanks for pointing it out, pontifex - I hadn't registered this fact. It helps take the sting out of Universal Search when the former #10 result isn't getting pushed out to page 2 all the time.

Celebrity artist names seem to be particularly useful for seeing this "eleven effect". In fact, I've found one search that returns 12 items - including 2 YouTube results. I wonder if YouTube results are the ones that don't count toward the ten results that Google reports.

In fact, while looking into this, I discovered that Google now integrates specialized "musicsearch results". But the patterns are a bit odd when more than one "extra" result shows up. Books results also don't seem to count toward the ten results, but News Archive results do seem to.

Definitely bears a deeper look.

[europeforvisitors]

I don't know if this is related (or even if it's new), but when I search Google on the name of my site (not the domain, but the name), the top result consists of my page title and blurb with a table of links to 8 inside pages and a "More results from mysite.com" link. So that's a total of 10 results in the first result on the SERP.

I just checked a few other sites by name (again, not by domain) and found the same thing. Is this something new, or have I just been unobservant all these years?

[tedster]

That is a different issue, a set of extended internal links for the #1 result that Google calls "sitelinks". Google started developing this at a low level in spring of 2006, then rolled it out more prominently in September 2006, and it has been getting ever more refined since then. At this point, Webmaster Tools gives website owners the ability to veto any sitelinks they don't want to see displayed. For more information, see our Hot Topics area [webmasterworld.com], which is always pinned to the top of this forum's index page.

So no, sitelinks are not what we're discussing here. We're talking about an apparent effect of Universal Search where there are sometimes 11 or 12 distinct result "paragraphs" on page #1