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Site was down for a year, and had no effect on ranking

         

londrum

7:36 pm on Nov 14, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



thought i'd share this with you, to show how much google weights backlinks.

i started a site about five years ago and it ranked very well for a number of years on a VERY competitive keyword. i got it all the way up to position 4.
and then i took the whole site down. i completely wiped it off the face of the web for a whole year.
but the other week i sort of got a bit nostalgic and put it all back up again.

now... this site was, and still is, very old-school. the whole thing is built in frames and has a noscript tag stuffed with keywords - that sort of thing. (i know, i'm not proud of it! but i'm too lazy to change it). but google is still showing over 2,000 backlinks even now (and we all know that it underreports) so i thought it had a decent chance of getting back in.

so the first day i put it back up i added it to my list on google's webmaster tools. and the very next day i am back to position number 4 again. granted - i only have the homepage crawled at the moment. but position number 4 after a year out? what is that all about?

if a site can spend a year out and get back to the top after a single day, then that shows you how much they must weight the backlinks - because my SEO is rubbish.

tedster

8:00 pm on Nov 14, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I've had a parallel experience with a new client. In studying their situation I found a url with their domain name that was now 404, but it had about 200 backlinks showing on Yahoo. They had redone their site a few years back and that url went 404 during the frenzy.

So we put up some minimal content on that url and within a week the resurrected url was ranking at #2 for one of their important terms.

londrum

8:21 pm on Nov 14, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



they must have some kind of historical record of each domain name which they factor in as soon as it reappears. because they couldn't have spidered my entire site and all of my backlinks one day after i put it up - that is too much of a coincidence.
the "trust" that a domain name builds up must stick with it for ages, even after it gets turned off.