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Content copied from my meta description

is anyone else seeing this...

         

tonynoriega

11:08 pm on Oct 15, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



recently i have been searching the web for my keywords to see what is coming up...

and i am finding more and more sites that seem to be copying my meta description tag, placing on their site, and creating a link?

but when i try to go to that page, my site is not listed...

it weird that it is showing word for word my content description tag, but doesnt seem to be any page links?

if that doesnt make sense, it doesnt to me either.

Robert Charlton

12:03 am on Oct 16, 2007 (gmt 0)

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tony - This is all too common and has been going on for years.

I suggest you do some searches for scrapers or scraper sites or scraped content, etc etc.

outland88

12:57 am on Oct 16, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have seen what you are referring to Tony and it is not necessarily cloaked content. In general I agree with Robert but this phenomenon seems to be taking on a whole new level of sophistication.

The big twist to this now is Google seems more prone than before to rank scraper pages with stolen meta tags and a few snippets higher than the original itself. Its almost if any original as a degree of optimization that is penalized and stealing only snippets eliminates it. Since I’m seeing a few new Asian sites grap at this it makes me think they’ve found a hole in the algo to exploit.

nippi

7:40 am on Oct 16, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



i am unclear as to why you are claling this scraping, or stealing.

If it was onpage content, fine its yours, but the meta description is there to describe the page.

If I run my own search engine across the internet, find your site, and determine its most likely your site is a dentistry site in New York, is makes perfect sense for me to then display your site in my search engine results for dentistry new york, and use your meta description to describe your site

Google does it.

Why is it suddenly "scraping" if a website other than google does it and places the description on permanenet page, rather than only displaying it in a search result?

tedster

7:54 am on Oct 16, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Well, there are many people who feel Google IS violating copyright, especially with the cache. But you can ask them to stop via robots.txt and they will.

Whatever label you want to give this practice of using sentences that someone else composed without their permission, it is very devious.

It became clear last year, in discussions about the Supplemental Index, that Google use "title plus meta description" as a kind of top level, quick check indexing tool. So if a site puts a meta description from someone else's supplemental url onto one of their own non-supplemental urls, then all kinds of chaos becomes possible. This might include a rankings hijack or getting the original page filtered out as a dupe.

tonynoriega

2:34 pm on Oct 16, 2007 (gmt 0)

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Well here is why my concern is so elevated...

our site used to come up firs when you would type our domain, but by splitting it into three words..

our company name is comprised of three words...

i.e. OneTwoThree.com

so if you typed One Two Three, we would show up first no problem...

Not anymore...

Also, the last time my site was crawled by Google was July 28....

I used to get crawled about every 10-15 days...

I dont like what is recenetly happening, and i think i might have either got ...(whats the term these days?) Blacklisted, or SandBoxed?

Robert Charlton

4:05 pm on Oct 16, 2007 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



tony - Add &filter=0to the end of the url that appears in your browser address window for the Google serps page, click Go, and see if your page returns more or less to its usual position. If so, you have duplication problems. If not, it may be something else.

I had seen this happen frequently with various client pages that were frequently scraped, but... in Google, at least... they'd always recover in a few days. MSN was not nearly so clever at figuring things out. It's happening much less often in Google now.

How long has your page not been showing up?

tonynoriega

4:23 pm on Oct 16, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Nothing....

Not much changed in the SERPs... i did see my Adwords Ad as #1, which is normal, but my site was no where to be found.

Now, if i do a phrase search, i.e. "one two three" we show up number 1. But i can tell the result looks like an old cache, becuase the title is an old title tag i used a month or two ago...

Next tidbit...

if i search broad, but the proper name i.e. onetwothree, we show up number 1, with a supplemental result, that is new.... i know becuase i see the content in the supp result, and it has only been there for a week or two...

So it seems that my index page is not being updated?

here is a snippet form my index.php page, and i have used this before, so i dont think its a problem:

<meta http-equiv="content-type" content="text/html;charset=ISO-8859-1" />
<meta name="keywords" content="my keywords">
<meta name="description" content="my description">
<meta name="Robots" content="index,follow">
<meta name="GOOGLEBOT" content="NOODP">

should i modify any of this?

I looked in my google webmaster tools and my site is still verified. Should i consider submitting a new sitemap?

Is there anyway to find out if my site has been flagged for duplicate content?

tonynoriega

4:29 pm on Oct 16, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



oh, crap...

did i just put 2 and 2 together...

my parked domains that were not redirecting, were those possibly looked at and compared to my site, then i just got slammed for duplicate content?

can this clear up?

jimbeetle

4:39 pm on Oct 16, 2007 (gmt 0)

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It became clear last year, in discussions about the Supplemental Index, that Google use "title plus meta description" as a kind of top level, quick check indexing tool.

I wish I can find it but I think it's gone from the net, a ?Mike Grehan? interview with a Google engineer sometime back in 2004 or so. They touched on the dupe content filter and the G engineer said that one of the main mechanisms was to compare the title and snippet. If they were "substantially" the same, one url would be filtered from that SERP; dupe content could still be returned but only on subsequent SERPs.

tonynoriega

4:48 pm on Oct 16, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



So if all of these scraper sites are out there duping my content, i can potentially be removed form the SERPs?

outland88

8:02 pm on Oct 16, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I get a kick out of what you said Robert because it is the first time I've had that trick actually work. My site does return with the &filter=0. Interestingly a scraper copying my exact content sits right above that. The scraper utilizes a trick somewhat more complicated than what Menial mentions in the October updates.

My advice is for people to look at the code and meta tags some of these very new fresh scrapers are using. I've beat off hundreds of scrapers but this is the first time I'm seeing displacement by them. I think the reasoning has to do with comments by Gehrlekrona, Tedster, and Jim Beetle.

tedster

10:33 pm on Oct 16, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Also, the last time my site was crawled by Google was July 28....

Are you going by your server logs here, or by Google's cache date? I ask because the cache date for many urls seems weirdly stuck in July or August right now even though much more recent spidering is clear in server logs.

tonynoriega

11:45 pm on Oct 16, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I am looking at my Google Webmaster tools dashboard...

it shows all my sites i submitted, and it says my mentioned site was last crawled july 28..

i have a bad feeling about this..

Should i go through and change out my description tags and titles?

nippi

1:40 am on Oct 17, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



this is a classic example of cause and effect not being made out. Sounds as if there are many possible reasons for what you are seeing, and I am betting scraping of meta description is not one of them.

bytb

3:19 am on Oct 17, 2007 (gmt 0)



Ok this is my take on this, by posting your page titles and meta tags they are effectively taking away two of the most important unique factors of your site. Continuely posting them on numerous scraper sites whether they link to you or not is just a way of rubbishing your content online.
Scrapers and hijackers are exactly the same, I realised that after a few months of attacks. Same people same "Nastiest SEO".

[edited by: tedster at 3:32 am (utc) on Oct. 17, 2007]

tonynoriega

4:18 am on Oct 17, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Ok, well here is my take....

This is what i think happened. I had 4 other domains that were duplicates of my site. No, i did not have proper 301 redirects set up and now i think my site got dinged by google for duplicate content.

I have my proper 301s set now. So maybe that will eventually clear up.

Considering one of those domains is ranking higher than my main site...

Now, with these scraper sites...unfortunatley this is all new to me and is just now happening.

It sucks, but i think i am paying for it...i work in real estate which is a big market, and there are lot of sites that seem to have my exact title and description some where on their site...

I will go through my site, change everything out, hopefully Google will come back to my site soon, and see the changes and give me back some life.

nippi

12:00 am on Oct 18, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Tony.

Those sites are using your exact title as the anchor for the link to your site, followed by your description? You should be STOKED. Your are getting free, one way links from sites using an anchor that is the most valuable to your site!

You are kidding yourself, that this could do anything but HELP you.

The only way any of these sites could possibly rank above you for this anchor, is if you have mucked up your own sites so badly, that even with the benefit you gain from these incoming links on your most desired anchor, your own rankings have tanked.

It sounds to me, like you are filtered dow the results for your own site problems, nothing at all to do with these links.

Yes, site scraping is bad Mk? But its not relevant that is is bad in this case, as it is not your problem.

tonynoriega

6:37 pm on Oct 18, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Im not trying to be a smart ass, but look at my first thread...

There is no link to my site. Its just taking the content from my site and using it to drive links to THEIR site...not mine.

It is not a one way link.

And i have been doing SEO for over 2 years, so i know what im doing, not a pro by any means, but not a beginner... i dont use "black hat" techniques, or overloading of keywords...etc...etc...

My site is legit and is structured properly.

Something happened with my duplicate sites, and i think i got dinged....

Ive been through situations like this before, and since my site is not spammy, i thin it will clear up eventually....

when? who knows.....

i had a previous employers site on page 4 , the got them to #1 rank...then one day, poof...down to page 2...

its the Google Cycle...

jk3210

7:36 pm on Oct 18, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Tony, what you are seeing is the result of a blackhat technique that allows a specialized type of scraper operator to scam other low-level scraper operators into providing a certain beneficial service for them. The only connection to your site is that they need titles and descriptions to facilitate the scam and your site provided them with what they needed. It happens to thousands of sites every minute, and while it may be annoying, it most likely won't hurt your site.

Should i go through and change out my description tags and titles?

Wasted effort. They can scrap them faster than you can change them.

nippi

1:44 am on Oct 19, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



ok, my bad, thought from your first post you were describing a link.

Stand by my statements, this can only hurt you, if you are filtered down for something of your own doing.

This sort of scraping is not rewarded by google with higher rankings for the search terms, than the source, unless the source is being filtered in results already.

remove reason for the filter

FlexAjaxSEO

3:44 pm on Oct 19, 2007 (gmt 0)

10+ Year Member



The idea that keywords belong to someone is false and the idea that keywords matter a great deal is also, in my view, false. SEO is about 120 different things not "meta tags".