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G) Outbound Links:
From every page, link to one or two high ranking sites under that particular keyword. Use your keyword in the link text (this is ultra important for the future).
I never do this. Should I start doing it?
Is this still relevant?
For example, an informative page would probably gain from outbound links to academic resources that are relevant ( or which it quoted from, used as reference, whatever, as this *IS* the norm for both on and offline publications that can be taken seriously ). Regarldess of the size/authority status of the targets of the links, if they're relevant, and the link would do good for the users...
... you can assume that Google already knows that this is common practice - or perhaps even 'expected' - among non-spam/trusted sites on the topic ( at least it probably already has such behavior recorded during its analysis of some 'ideal' pages ).
But I can't imagine that linking out to Wikipedia would do anything at all for ecommerce or retail sites. And since they ain't linking out, never have... , Google probably doesn't have such expectations either, and basically doesn't care.
It's about how close your site resembles to resources considered aithoritative. Varies by theme / topic.
[edited by: Miamacs at 5:40 pm (utc) on Oct. 12, 2007]
Any seo advantage? I haven't found evidence either way, but I know that when "surfing" I really appreciate a page that has sensible links embedded in the text that help me understand what I'm looking at, or lead me off on related trains of thought...
Any site that didn't include at least some links in their text would be missing something imho.
Your primary focus whenever you ask questions like this is "how is this going to improve the usability/content of my website? how is this going to make my site more valuable to users?"
Follow that line of thinking and it will translate to higher search traffic.
But, the best use for outward links comes from the law of unintended consequences.
A link sandwich, with two "quality" OGL surrounding one paid link, is going to be next year's top way of not getting penalised for selling text links. :)
I stopped adding outbound links from individual pages long ago just to avoid having to edit/delete dead links. One less thing to think about.
I do have a short list of outbound links on a links page, though. I checked it after a few months and discovered one site started using pop-ups and some black-hat ad scheme. That's the reality of outbound links: you don't know if/when the sites will change.