keyword phraseology in page titles

how to structure titles to best advantage?

[gtate]

I'd like to know if anyone can help me with constructing title tags. I'd like to know how Google perceives these. I.e. as a string of text discounting punctuation marks or repeating words, or quite simply how to structure title tags to the best (white hat naturally) advantage

[Robert Charlton]

gtate - This is a topic that's been discussed a lot over the years, and specific questions about titles come up all the time. Here are two particularly good general threads to get you started:

Building the Perfect Page - Part II - The Basics
Developing an effective <title> element.
[webmasterworld.com...]

Title Tags: A badly written title will sink your site
How to sabotage your web site without even knowing it
[webmasterworld.com...]

I suggest that you do a site search on WebmasterWorld for title tags and title element, among other terms, and do a lot of reading.

Though many say "title tag," btw, the correct usage, as noted in one of the threads above, is "title element."

[gtate]

Thanks for that Robert, most useful.