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Review sites outrank mine on its own domain name

Since when they are more relevant than my site itself?

     
3:38 pm on Oct 3, 2007 (gmt 0)

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I am sick and tired of those pesky script-generated review sites that outrank mine (or coming up right after in SERPs) on Google search for domain name.

The pages have absolutely off-the-wall data about my sites, some even have a wrong thumbnail picture of my homepages, filled with ads, bring no value, automatically generated and yet considered by Google to be more valuable than the homepage of my site itself.
What gives? PR quirk?

Is this a wide-spread phenomenon or I am the only "lucky" one?

[edited by: tedster at 3:54 pm (utc) on Oct. 3, 2007]

4:49 pm on Oct 3, 2007 (gmt 0)

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If you are being outranked by a review site when searching for your domain, then your site is very weak. Time to step up the link building.
4:50 pm on Oct 3, 2007 (gmt 0)

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Generally these types of websites often survive off what I call SEO mimicking, putting your domain name, url etc in the title then optimizing that page to include that, hoping to get some searches and beat you out for your own name.

An easy way around it is to optimize a page on your own website the same way, but instead off good relevant information on it about you, and include your domain name, url in the title and body text. You can also link to that page using your own domain name from a prominent page in your website, which should help.

2:19 pm on Oct 4, 2007 (gmt 0)

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If you are being outranked by a review site when searching for your domain, then your site is very weak. Time to step up the link building.

Oh, I am painfully aware of the general shortage of links (aren't we always a little too short on those?) but still: in some instances some of my sites have hundreds incoming links with the domain name used as the anchor from different sites whereas those silly review pages only have two incoming links, both from their own domain. By the way, both links appear on other dynamically generated pages like http://www.sillyreviewdomain.com/sitemap.jsp?sitemapNumber=472
(Ted, please don't delete the URL - the domain is a bogus one)

So, what gives them so much clout that they outrank a page linked to from hundreds of other pages, all from different domains - my homepage? The homepage of the review site in question is only PR6 and those pages that review my site might never have appeared on the homepage anyways.

Or is there something fundamentally wrong with my own site?

[edited by: tedster at 8:19 pm (utc) on Oct. 4, 2007]
[edit reason] delink the silly, bogus example domain [/edit]

3:16 pm on Oct 4, 2007 (gmt 0)

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It is fairly common problem for small websites. If I mention a small company (that does not have many links and has poorly designed websites) my page often ranks higher than this company even though I have done nothing black hat - it is just that Google thinks of me as an authority website.
3:27 pm on Oct 4, 2007 (gmt 0)

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"Or is there something fundamentally wrong with my own site?"

It's about content.

Google matches web content against the search term. period.

in this case, I think you've picked the wrong target for your concerns. few people search for domain.com (other than site owners. Why would they? If they know the domain they seek, they'll go straight there.

Get in the habit of searching for the terms your desired audience will search for; far more useful - and the results will be relevant your aims for your site.

"webmaster searches", even if the results are 'perfect', are of little use beyond vanity :)

7:01 pm on Oct 4, 2007 (gmt 0)

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@Quadrille:

I completely agree with you on the point of not using vanity searches as a measure of overall site success in Google.

However, this particular type of search "mydomain.com" (in quotes) has been useful in finding whether or not the site has been hit with a penalty of some sort, specifically the notorious -30.

So, this is what exactly I am searching for: "mydomain.com" and it does look like even if the site has no penalty (meaning it comes up as #1) it still competes for the first place with review sites of all the other hundreds of places that have this domain name somewhere on the page, including some pretty strong directories. If a review site does not push mine from #1, it's right there on #2. Some sites that are hit with -30 penalty pretty badly don't even come up until 4th page of SERPs and then #1,2 and 3 are all taken by review sites, not directories, not regular sites or blogs.

It must be in the optimal PR distribution that those guys have figured out or it must be in the way that Google mistakenly treats a URI like
sitemap.php?site=9999 which has a PR0 same as sitemap.php which may have PR5 or even PR6

 

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