Top listing in google

<noscript>

[brancook]

I did a search today on a key phrase in google. The top result had a bunch of key phrases in the description. I clicked to visit the site and didn't see those key phrases anywhere visible on the page, so I did a view source in Firefox and found that the description that google was displaying in it's search results was from a <noscript> tag in the code of the page.

Is this some kind of trick?

[tedster]

<noscript> stuffing is an old, old trick. Unless the search is very obscure, it takes a good bit more than that to get to #1. Have you researched backlinks and noted what anchor text they use?

[brancook]

No I haven't done any other research as far as the Google description. I'm suprissed that Google would still use that for their description if it is an old trick.

[brancook]

Should that be reported to google as spam?

[Arctrust]

What I have noticed is that when you do a search for a KW and that KW is not found on the page, it is likely that the links pointing to the site have the term in the anchor text.

As a matter of fact.... even the Google Cache of the page will tell you that the KW wasnt found on the page but it found links....

It will say:
These terms only appear in links pointing to this page: (kw inserted here)

ARC

[brancook]

Thanks for the info.