newswire submissions

optimal submit

[calumniate]

Hi there,

We've been submitting bi-monthly news releases lately, and it seems to be having a positive effect. However, I was wondering what the best strategies are when submitting to newswires. As an example, I could submit 1 press release to just 1 newswire, and leave it be. Or, I can submit the the same press release to just about all the free newswires available & certain paid ones. Do you think there is ever a penalty there for duplicate content?

Opinions welcomed. Many thanks,

russell

[quixote]

In my experience, Newswires will distribute your release to other outlets who reprint it online and elsewhere anyway. It's kinda what you want to happen because it will establish many varied backlinks to your site for the topic and help build authority for your site.

No worries about duplicate content as long as the news release doesn't also appear on your website verbatim. If you need to have them there, maybe write a separate version for internal, or make it a downloadable PDF, etc. Still, ultimately you're trying to rank a page of info linked from the release, not the release itself so any penalties shouldn't matter (methinks). :)

Hope this helps. I think PR distribution is a great promotional tool.

[calumniate]

Thanks quixote, that's reassuring to hear. Good point that maybe an abridged version of the release could be good to add to my site. Sometimes I don't even add the releases to my site anyways.

russ