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Trust is key for location-based search

         

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10:15 am on May 19, 2006 (gmt 0)

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Google's head of mobile services is looking for your trust. Sharing your current location with Google, that well-known data-hoarder, might seem unattractive to some people. But greater trust could open the way to a whole range of location-based services, said Deep Nishar, Google's mobile product management director.

"Technology is available to tie location with what kind of searches you provide and what kind of results you provide," Nishar said in an interview yesterday. "However, that depends on what the mobile operator is willing to provide to a service provider such as Google, and also on the privacy laws of the country."

Trust is key for location-based search [pcadvisor.co.uk]