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Repeating Title and Description tags seems to help in SERPs

         

sandboxsam

8:51 pm on Sep 2, 2007 (gmt 0)

10+ Year Member



I am seeing websites in my area of focus surging in the SERPs with two things in common; repeating Title and Description Tags.

These sites have the Titles basically the same on all or many pages with desired key words. Each page Title starts with a set of keyword phrases followed by a descriptor. Examples: “keyword phrase-1 – keyword phrase-2 – About us”, “keyword phrase-1 –keyword phrase-2 – Search”, “keyword phrase-1 keyword phrase-2 – maps”, and so on.

The descriptions are identical on these pages and repeat the same keyword phrases plus some additional ones: “Find keyword phrase-1, keyword phrase-2, Search for Keyword-3, Keyword-4, Keyword-5, Keyword-6..."

Some people would call this poor SEO, I don’t think so; it seems to work quite well!

[edited by: tedster at 4:12 pm (utc) on Sep. 3, 2007]
[edit reason] edit specifics [/edit]

tedster

4:18 pm on Sep 3, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If I get your meaning, this is a common way to construct title tags and descriptions dynamically, when there are only small variations between distinct products and/or services. I see it, for example, when the same thing is offered in different locations. It can be effective, although I sometimes see some of the pages getting filtered out of results, too.

HuskyPup

4:39 pm on Sep 3, 2007 (gmt 0)



this is a common way to construct title tags and descriptions dynamically

Also with static pages that may also have very little difference between them except for a colour description/size/model number.

I've been doing this over thousands of pages since the mid 90's and Google & Live especially love it.