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Google stemming -- new or old?

Synonyms and keyword variants are bold in SERPs

         

marek

6:58 pm on May 14, 2006 (gmt 0)

10+ Year Member



Hi All,

I've just searched for "digital photos storing archiving" (without quotes) in Google and found many synonyms and variants of these keywords in bold across the search result pages. For instance the following words are displayed in bold: storage, store, archive.

Is this a brand new feature? I haven't seen it yet, unless I used the ~ (tilda) in front of a keyword.

Hissingsid

10:26 pm on May 14, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi,

Not new if you call 2.5 years not new. This was first seen post Florida.

Sid

marek

10:43 pm on May 14, 2006 (gmt 0)

10+ Year Member



Thank you, Hissingsid.

Is this really so old? I know stemming was discussed since Florida and I also suppose Google is using some kind of LSI or other methods of finding similar terms, but I've never seen synonyms in bold in SERPs, unless I use a query with tilda in front of a keyword. However it's true I don't search in English so often and in my mother tangue even tidla doesn't work.

Hissingsid

8:17 am on May 15, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi,

I've been seeing it (enboldened stems) since sometime close to Florida (memory fading turned 48 yesterday and feeling very middle aged). Also I make much use of stems and synonyms to good effect in a number of sites.

Sid