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1. When we added text to pages, we made all keywrods into internal links. Does Google like keywords as plain text, or are they OK as links?
2. Within the text, we also added links to other areas of the site not direclty related to the page concerned. For example, on a dog collar page, I have put text and links relating to dog collars at the top of the page and a smaller paragraph with keyword links to other areas of the site under this text (eg dog beds, cat collars). Could this be diluting the message?
Thanks for any help you can give me.