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And it works! Didn't google say that 2 way linking is the thing of the past.
And this site is exchanging with all kind of sites from publishers to racing , tv, radio, fishing, art , gardening , golf, ammo and guns .............
Well you get the picture. What is going on, he is not focusing on theme link exchange, he is exchanging with everybody.
So should we do the same thing, I can not see any other way to beat him.
I would suggest that you not use mass emailing to find reciprocal link partners, however. This has a way of 1) being discovered by Google, and 2) getting your email server onto spam blacklists.
Building a good backlink profile is not a quantity game. I know of an outrageously successful website that is happy to average 3 new one-way links for every 40 man-hours spent on the project. None of these links are ever likely to be devalued by any algorithm -- but the contacts are made one-at-a-time, and the relationships are nurtured intelligently.
Maybe it is (or will be soon) for those with link directories on their sites, but those who carefully select their link partners are still doing fine.
One ways are no doubt better, but there is still value in reciprocal linking.
Note the use of the word EXCESSIVE.
Some people believe the earth is flat, and a surge is a good thing. There is no explaination for why people believe crazy things.
Exchanging links is still the most fundamentally natural way for websites to link outside of themselves, and of course Google and other engines value valuable, genuine, natural linking.
Though I don't set my link building campaigns solely on reciprocals, but I still use them.
Relevant one-ways are the best ones, but relevant reciprocals are not dry either.
I usually set a target of getting links at a minimum ratio of 75:25 to maintain a balance and to avoid what Matt says "Excessive Reciprocal Exchanges"
25% One-ways (the more the better)
Oh, and by the way... adding a thousand links at once, whether related or not, is not a good thing. Adding related links a few at a time seems to work best. I think that is what is meant by "...contacts are made one-at-a-time, and the relationships are nurtured intelligently."