Old domain, new target

advantage and disadvantage of changing target country

[imate]

I have a 10 years old domain.I used to use it for X country and most of the text links include that country.

Now I have changed my mind and from today I want to use the domain for another country.

Could anyone tell me if I still have the benefit of having a old domain for new destination?

On the other hand can you tell me if there are any disadvantage of doing this?

<Sorry, no specifics.
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[edited by: tedster at 4:31 pm (utc) on July 5, 2007]

[tedster]

There are two potential advantages - PR, which is not dependent on the content, and domain age, which can often translate into positive trust factors.

But clearly, the backlink anchor text that contains the country that you previously targeted will probably be a challenge, possibly a huge one. And if this means changing the entire site's content -- then I wouldn't be surprised to see a bad reaction from Google.

[imate]

your opinions are expected