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I've been tasked with taking an existing site of about 600 static pages and redesigning it and implementing a CMS.
The site has been around for a little over two years and has been climbing the serp's due to a large manual effort of optimizing every page.
My concern is that all of the static page url's that are linked to and indexed by Google will be replaced with the url outputted by the CMS.
I know there are ways to redirect and I could hypothetically keep all of the static (old) pages on the server and then also have the CMS, but I assume I could run into a penalty doing that?
Does anyone have an opinion on what converting to a CMS will do to my rankings?
Although I slipped a few places for my main keyword, traffic overall has been at a record high. And that single keyword looks like it's coming back as well.
And then your CMS is there, managing the new pages.
The old pages are linked to the new CMS pages in some sensible manner.
If your new CMS pages do not contain the same text content as the old pages, you will have no problem.