New Layout for Google SERP - "Also try" links on the right

ABOVE the Ads

[300m]

I notice on a particular keyword search that on the right hand side above the Google Ads there are 8 additional keywords that take you to the search results for that keyword in the anchor text.

Has anyone else noticed or seen this yet?

I first noticed it last Tuesday for this particular keyword.

[300m]

This is spreading out to singular keywords "computer" would be a good example. However, it is also on many 2 phrased keywords as well. I am not logged in to my account. Is anyone seeing this?
Also it does not seem to do this in firefox, so its only doing this in IE

[tedster]

I'm not seeing this layout, but it does sound like a good thing for Google to test. Here's a case where I assume they would watch the effect on Adwords clicks.

[300m]

That is one benefit, but another is to see the click thru rates of people looking for semantically related searches.

I hope i am using the word semantically in the right context here.

EDIT: It seems to have something to do with the "related searches" that has been hanging down at the bottom of page one on some keyword searches.

Example:
[216.239.51.104...]

Scroll to the bottom and you should see it. Looks like they are testing some kind of repositioning from that.

[rustybrick]

I assume you mean something that looks like this?

[seroundtable.com...]

Let me know.

[300m]

Sort of, more so it could be something like, searching for the keyword "tech" (no quotes). Above the ads on the right it links multiple keywords that range between 2 phrase and longtail taking you to those results.

Ex.

You search for tech hit enter

above ads on right hand side i see;

Also Try
tech news
tech lighting
techdata
tech gadgets
tech credit union
techtv
technical
technorati

All of those keyword link to a google search that provides results (different) for each keyword. I personally think they are doing this to test out how they can group the keywords by relevant click thru's.

I.E. tech news and techtv have a relevance score of 75%, but tech news and tech credit union have a relevance score of 10% so they would eventually determine based on the click thru data that the likelyhood of someone searching for "tech" would be more likely to want to see results for techtv and tech news and less likely to want to see results for tech credit union.

Hope I am making sense.

Below that you then see the adwords ads for the said initial keyowrd.

[rustybrick]

Right, well the image I showed is for a search term without ads. But that would be similar. Just a UI test.