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A Localisation Observation, I think

Ranking based on visitors from country..

     
3:07 pm on Jun 18, 2007 (gmt 0)

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Hi,

I have a site, and its promoting something somewhere on an Asian island.

I live on that same island, but I connect through a satellite connection somewhere else in Asia; my own traffic is entering the wired world through Hong Kong.

I am visiting my own site a lot, and in general there are just 250-300 visitors daily.

I found that if I use Google Hong Kong, my site ranks sky high (nr 2-3) for an ordinary one word search, which is not targeted in any way, but the search gives 45,000,000 results.

If I use any other google, the site is not in sight.

I am just guessing here, but it looks to me like google, could favor some sites in ranking for a "localized google" if the site is visited a lot from that locality?

The keyword is a useless "widget1", I'd rather have my favorite "widget2 widget1" show up, which I target, but have some sort of key phrase penalty for, I think.

4:35 pm on June 20, 2007 (gmt 0)

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I think your observation is correct - Google does use geo-location for their results, although I must admit that your example sounds quite extreme.

I'd rather have my favorite "widget2 widget1" show up, which I target, but have some sort of key phrase penalty for, I think.

Do you think your targeting methods might be a bit too much? People sometimes do talk about an "over optimization penalty". But whatever is going on, sometimes when it comes to SEO, less is more, especially when it comes to anchor text.

3:47 am on June 21, 2007 (gmt 0)

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Hi tedster,

Yes I was aware of some of the geo location issues, but I didn't realize that user behavior at such a location may also influence rankings. But I don't have the full picture here.

---

I guess I "over optimized" this keyword phrase, and therefore got a penalty for it. I also had some bought links, targeting the same phrase.

I have watered down the unpaid links, and the paid links are long gone. The phrase is still in my title, however, and previous rankings have not been restored. I guess G is not very forgiving.

It scares me though. My company name is ZZZ widget1 widget2 widget3. I just recently started using this name, (finally learned something about branding) and now I am "anchoring" links with the company name.

The widgetx words are also an important search phrase, and I guess it would be possible to reach a critical mass where some trigger flips the switch for me.

[edited by: Gede at 4:06 am (utc) on June 21, 2007]

4:01 am on June 21, 2007 (gmt 0)

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Oh,

about the localization thing...

For a certain keyword phrase I am nr 1 in the API and AOL searches (or searched for from the US), but drop to nr 4 in SERPS presented in my part of the world.

Kinda frustrating. I am the only one using Google Analytics of the top 4. I know Google Analytics is used for rankings. My bounce rates, page views per users, and time on site are good however.

I wonder how to overcome this "problem"...

6:42 am on June 21, 2007 (gmt 0)

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Another thought -- are you logged in to Google when you see this high result for your site? If so, how does the ranking compare to what you get when you're logged out?
7:05 am on June 21, 2007 (gmt 0)

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I browse with Firefox, I just tried IE7 and I am not logged in with IE.

But still browsing through a Hong Kong Proxy, (and a Pakistan registered IP, (don't ask, its all legal, although I get questions now and then)) and searching with Google Hong Kong in English.

Same result as logged in.

All IP2Country software and G identify me as being in Hong Kong, looking at the Chinese ads I get served most of the time.

7:13 am on June 21, 2007 (gmt 0)

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Oh, the Pakistan IP is not visible through the proxy, I am forwarded as 127.0.0.1... localhost... the second proxy I am behind. Pakistan is only visible in direct connections https ftp etc.

I sometimes can explain it, but most of the time credit card payments are refused.(Yes, i have this nationality, but live there, connect through there, and I am not in Pakistan, they usually don't believe me :) )

[edited by: Robert_Charlton at 8:46 am (utc) on June 21, 2007]

11:16 am on June 21, 2007 (gmt 0)

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What's the TLD of the site and where is it hosted?
11:21 am on June 21, 2007 (gmt 0)

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com and The Netherlands
 

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