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But something quite major is now going on with the Google SERPs. Members are reporting major changes in the single word search results, most particularly, but lots of other things are stirred up as well. On one of my single keywords, I've just passed wikipedia (yeah!) and jdMorgan reported the same for one of his keywords.
So it's time -- we are officially declaring Update Buffy. We'll begin with recent posts from our June SERPs Watching thread [webmasterworld.com]. What do you see going on?
< So why name it Buffy? Let's say it's in honor of someone who just
left her job but knows a whole lot about Buffy the Vampire Slayer.
We've never gone with someone's formal name for an update. Tip
of the hat to reseller, goodroi, and jdmorgan for their input >.
< further note - Matt Cutts says [mattcutts.com] that in his mind this is not an
update. OK - so we'll call this moment an "Honorary Update". >
[edited by: tedster at 7:27 pm (utc) on June 19, 2007]
[edited by: tedster at 6:12 am (utc) on June 14, 2007]
[edit reason] switch to example.com - it will never be owned [/edit]
It seems that Google now is able to update all its datacenters at one run in the speed of light!
Previously we could see changes on some of the DCs then that changes migrate to other DCs within days. Maybe not any more.
I recall Matt Cutts once mentioning something to the effect that with time it would be rather difficult to do datacenters watching. Maybe we are seeing now what he meant :-)
Maybe you should keep monitoring your site traffic and watch out for big changes in either directions. And as during the good old GOOG's updates, some of you (not all of you) would start seeing either remarkable boost or decline in traffic.
All of a sudden I'm getting long tail searches - which I never did before. I just looked in Analytics and it's all basically a ton of search terms - not one term sending a lot of traffic.
So it's not like I made page 1, it's just a lot of page 2s and 3s.
It's almost like coming out of the sandbox for a second time.
For example, yesterday I got one or more visitors on 1,900 search terms from Google.
One week earlier (same day) I got one or more visitors on 200 search terms.
Maybe the current possible algo update is The Allegra Equalizer, who knows.
And thats bring us back to suggest names. Maybe Update Vanessa :-)
Well I guess they'll fix at the end of summer.
tigger, BillyS and outland88 mentioned old sites too.
Maybe we need to ask Brett kindly to drive to the Corner of Haight and Ashbury [webmasterworld.com] for some news :-)
I had some trust issues so I hope they release the juice :) in stages, with this being only part of it. I have a PR5 and many old links. About 1/3 of my pages are taken daily from Gbot so I have a lot of good backlinks apparently.
#1) In one case, example.com was clustered with example.de -- its translated content.
#2) In another case, the two domains were only related by topic. Matt Cutts blog was clustered and indented under another SEO blog of unrelated ownership. This happened twice, with Matt's blog clustered under two different domains that discuss him.
#3) A third and possibly related oddity I'll call the case of example.com and ex-ample.org.
Example.com has been ranking from number #9 to #12 for several years. The domain was a partial dupe of ex-ample.org, a domain that never ranked above page 12 in its 5 year history. After two frustrating years, the owner pared that content down to a smaller amount of material, and he launched that near duplicate site as example.com. The content ranked much better in the more lightweight form, as i said, hovering around #9 to #12. But the owner left the old, fatter domain live.
All of a sudden, for a few days earlier this week, ex-ample.og blinked in replacing it's lighter weight duplicate, then in about 36 hours, the SERPs reverted.
For a top of the line, competitive one word search term, suddenly a PR2 domain with a grand total of 39 worthless backlinks ranks at #20. (For comparison, #19 is PR6 with 35,000 backlinks from all kinds of authority domains.)
The multiple word searches in this niche continue to be the best in years, so this ongoing weird lameness with the one word term is very bizarre.