Eric Schmidt, Google’s chief executive, said gathering more personal data was a key way for Google to expand and the company believes that is the logical extension of its stated mission to organise the world’s information.
Information is the only way forward for the major players online. Getting data to identify a user is the most critical information to sustaining a competitive advantage.
It is now all about serving the most relevant information to a user in the fastest way. 90% of this is discovered by basic attribute of a visitor and there prefences.
wheel
11:01 am on May 23, 2007 (gmt 0)
Soooooooo why don't they just ask? Give users the choice. Collecting data on the sly is not the way to do this. I think that approach is going to bite back at them one of these days.
trinorthlighting
1:25 pm on May 23, 2007 (gmt 0)
They are already asking. Its called signing into google account.
potentialgeek
1:32 pm on May 23, 2007 (gmt 0)
I was just wondering how long Google, the great pro-privacy icon, could hold out while its main competitors forged ahead with extreme data gathering and analysis.
p/g
trinorthlighting
7:13 pm on May 23, 2007 (gmt 0)
Well, at least they are admitting it now. Its funny, who would have ever thought google would try to tell us what to do today.