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The art of trend-spotting is set to take a more scientific turn as Google Inc., the world's top Web search company, on Tuesday unveils a service to track the fastest-rising search queries.
Google Hot Trends combines elements of Zeitgeist and Trends -- two existing Google products that give a glimpse into Web search habits, but only in retrospect based on weeks-old data.
Hot Trends, a list of the current top-100 fastest-rising search trends, will be refreshed several times daily, using data from millions of Google Web searches conducted up to an hour before each update, the company said.
Google Hot Trends Combines Zeitgeist and Trends [uk.reuters.com]
Hot Trends has up to 100 searches with US-based information and, if it is refreshed a few times daily, will become a useful resource.
Having looked at the Hot Trends, i'm a little surprised at some of the terms.
[edited by: trillianjedi at 11:34 am (utc) on May 22, 2007]
[edit reason] Fixed link [/edit]
Right now at #10 for Today's Hot Trends: google smart a$$
Btw, just a counter-example for a platform game related query they showed [google.com] ( which gave the impression of a certain microsoft product beating a certain sony product throughout the years )... for in reality it's more like this. [google.com] ...you better know what you're looking for.
I only wish they had regions for "Europe", "North Atlantic", "East Asia", "Oceania" and stuff like that. That would help.
Especially to weed out the queries SEOs make to check on the progress of their sites.