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Is there anywhere I can get good information on how google.ca gets their results compared to google.com?
We do well on google.com but horrible through Google Canada and Google UK. I'm really looking to understand the reasons as I have to say I'm very clueless on the topic.
I got the impression G is trying to regionalise "web search" results and is giving "local" links/anchor text a boost to do so.
Always a search for information. :)
On that "web widget" search on G.co.uk I noticed some of the UK results were nowhere in the allinanchor for that term but were tops for "website widget", "web widgeting" terms.
It struck me that if G wants to localise while still keeping their qualitative parameters rather than simply drilling down on one search term to find UK sites they could include the top results for closely related terms.
G is localasing. As simple as that. More targeted, better for the users on the most part.
If it works.
There's a discussion over here on key aspects of localisation filters that appear not to be clearly understood and potentially not working properly. It's a topic for clarification by G [ IMO ], but I've only heard of anecdotal inputs from G to clarify - nothing direct.
Duplicate Content on Localised Search [webmasterworld.com]