Google files patent for profiling

Google gets personal

[cabbie]

Not sure this has ben reported here.

THE internet giant Google has plans to compile psychological profiles of millions of web users by covertly monitoring the way they play online games.

The company thinks it can glean information about an individual's preferences and personality type by tracking his or her online behaviour, which could then be sold to advertisers.

Article [smh.com.au]

[edited by: tedster at 8:39 pm (utc) on May 15, 2007]
[edit reason] fixed link [/edit]

[europeforvisitors]

Sounds like a variation on what direct marketers have been doing for years. The overall concept isn't new, although the specific techniques may be.