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Eg, Instead of Silver Jewelry $20USm I might write silver Jewellery $15E.
Goes a lot deeper than this, but you get the picture. My issues are:-
If googlebot is running from the US, and I am never showing the crawled data, other than in the US.... can I be penalized for cloaking.
Further, if Googlebot is only running from the US, and never seeing my slightly modified text for UK and Australia,(International English, local language and currency) how can I get rankings for these more local variations? People in Australia WILL write jewellery, not jewlry.
The pages are not sufficiently different enough, to warrant me classing them as different language versions and publishing both for google to see. I would expect to receive a duplicate content penalty for doing so, rather than the local language used reward I would of course prefer, for people searching locally.
I expect someone else has already dealt with this.
I want to run both a US and International English version of a site, serve the valid content locally, not get pinged for duplicate content for the pages not being suitably different, but get both version indexed, so local users when searching, are searching on the phrases they would locally use to find my client’s products
both spellings appear on a page.
default is hide US spelling using css/javscript unless detect ip shows user is in US.
There is a button on the page "View in US English, View in International English" that hides the different versions of words, so no issue of hidden text.
So now, I have one page, it has both version of words on it, user only sees one version, can change to the other so no issue of hidden text, and search engines see both on one page, so no need to do two version of site with ever so slight differences and risk dupe content.
things you do
The best solution I can think of is buying the additional domains (.uk, .au - whatever you are eligible to get) and putting the localised content up on those domains.
In theory you won't get pinged for dup content because the .au domain will only appear on google.com.au, not google.com and likewise for the .uk
Don't you wish you could send therough clarification requests to Google Search, the way you can for Adsense? :(
Its a jewellery site, and the stones in the jewellery/jewlry have different colors/colours. The search result onhtese phrases wildly differ, and on items worth thousands of dollars, is a big deal.
Further, the difference in conversion of sales is equally massive, if you at least give the appearance that your site is local.
I run a number of co.uk domains, and .com.au domains, that are top 10 on all google English speaking, this theory does not wash.
And no, though I can’t send anything through to google, I well and truly comment what I have done and why, so if I get a manual inspection, google are reading my comments.