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The main keyword phrase of my site is for example:"widgets north london".The competition is less than 2 million and the website is number 8 in google's SERPs.But if you type in google for example:"mother north london" or " father north london" my wesite is number 4 or 5 in google?The competition is more then 100 million results!I even don't target these keywords?!You can find"mother" or "father" only in the content of the website not more than 2 times but not in the title or meta discription?
My question is: why my site is number 8 instead of number 1 in google for "widgets north london"and has better ranking for not targeted keywords in 50 times stronger competition?Maybe because I repeat "widgets" many times in content and meta discription?
thanks in advance
As tedster said, the pure number of search results does not mean how hard it will get to achieve good rankings.
The number of AdWords displayed and the average CPC says more about how competetive a keyword is.
BTW these days NOT trying hard could end up in better rankings anyway, but that's a different story which ist described in the 950-thread ;-)
Anyways, correct.... The number of results showing is NOT an indicator of competition. It's mearly a number of pages google found in it's index that happen to have the same words or groups of words that you typed in.
The problem you're speaking of tho is not something to be concerned about. The two separate terms should be looked at side by side... not together.
The term you're getting #1 for probably has so little real competition (if any), that by G's algorythm, you just happen to land in the right spot.
The term that you're targeting tho, might have 10 - 20 people competing (REAL people, actually COMPETING). Which would explain where you're at.
People type in all kinds of crazy stuff when they're searching for things. Heck, one my sites (very low key compared to many people here) gets visits for up to 250+ terms a week... all in the top ten of course. Do I actually target them? Heck no... google just found the same text in my content, and my content happens to be backed up with many links, PR, ect.
Either way... this should be the last of your worries, and you should be glad that you're number 1 for another term... without even trying. ;)
If numerous people are linking to you for with the keywords in their links then you could score high.
Word association would mostly come into play to confirm such links rather than scoring alone.