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Today, we're pleased to announce the launch of Web History, a new feature for Google Account users that makes it easy to view and search across the pages you've visited. If you remember seeing something online, you'll be able to find it faster and from any computer with Web History. Web History lets you look back in time, revisit the sites you've browsed, and search over the full text of pages you've seen. It's your slice of the web, at your fingertips.
Check out Google's blog post [googleblog.blogspot.com] about it.
Example... you've searching for Pontiac cars, your son needs to research the Pontiac Indians. Could his results be skewed by what you searched for on the same computer?
(sorry to have to use examples, but I just couldn't come up with a good widget example without alot more coffee this morning)
Combine all that and you get a very powerful advertising capability.
Privacy concerns are just starting to build up for Google.