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It never had PR more than 0 and while it did have Alexa rank at one time, that is now "n/a." Obviously, I need to get inbound links - all I have now are reciprocal links which I understand may be worthless. Should I get a new domain to start over? What other considerations do I need to take into account?
If the articles are origional content and the site has not been zapped before for bad practices by G, Y! or MSN why not develop the site you have rather than start over.
Promote in social networks like Digg and Delicious and Stumble to generate links fast - although the articles need to be of some quality to begin with.
If you have some kind of RSS setup with the site, start feeding it into FeedBurner, etc., as well as push to Technorati. I've noticed that I get a lot of links from other sites that way (anecdotal, but that appears to be how many find one of my sites).
I wouldn't necessarily look at it as trying to get traffic by itself at this point, but rather trying to get some awareness among other websites. That sounds confusing, but a lot of blogs, etc., watch Technorati, Digg, etc., for new topics to write about or things that are related to their site, and you're liable to find some good solid inbound links that way.
Last June we decided to revive it, get rid of the script and use some CSS, and it did fine, and here recently changed it to a CMS and it's doing even better.
You just never know till you try it.