Google's Eric Schmidt - How should we think about Google today?

[Haecceity]

Google CEO Eric Schmidt:

"Think of it first as an advertising system. Then as an end-user system - Google Apps. A third way to think of Google is as a giant supercomputer. And a fourth way is to think of it as a social phenomenon involving the company, the people, the brand, the mission, the values - all that kind of stuff."

It's interesting that Schmidt's first way of thinking about Google is as a way of making money and not a way of providing a service. That's always a bad sign with any company. The mission is mentioned almost as an afterthought, which is another bad sign. And no mention of search whatsoever!

[wired.com...]

[Jakes Redding]

I think of Google as two guys in a hot tub sipping champagne bought with the money of adword sponsors. Posing for that picture was one of the worst PR things they could ever do.

[wanna_learn]

"Think of it first as an advertising system"

Agreed!
Thats what Google is landing upto recently

Best of luck Eric