Welcome to WebmasterWorld Guest from 188.8.131.52
First, we thought it was time for a new look: after months of testing, we decided to switch the background color of the top ads from blue to yellow. Second, we've modified what counts as a click in this box to be consistent with what counts as a click for the ads on the right hand side. Instead of clicking anywhere in the box, users now need to click on the link in the top line of an ad in order to be taken to an advertiser's site. Together, these changes help decrease the likelihood that a user will unintentionally click on an ad, while making our highest quality ads more visible.
Official AdWords blog [adwords.blogspot.com]
Another thing I just noticed, on one of the paid ads on the right of the page, was a graphic that says "Google Checkout".
As it is the only graphic on the page besides the G logo, it stood out like the proverbial sore thumb. It was on only one of the 8 listings, the third one down and it unquestionably made the visitor look at it almost immediately.
This seems to be a way of favoring one advertiser over another to push a G product.
I'd be pretty upset if I was a competing advertiser... or I would sign up with G Checkout... which I guess is what they want.
[edited by: tedster at 9:44 pm (utc) on April 6, 2007]
G wouldnt be doing this if they didnt think it would mean more clicks - surely?
Perhaps we can all learn something from this?
(Probably best shared on the adsense forum tho) :)