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Google Images - Where are the titles coming from?

Descriptions appear to be from semi random text above the picture

         

cmendla

6:48 am on Mar 31, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



One of my clients just took a huge hit in traffic over the last couple of months on an ecommerce site. I don't work with the site regularly as he is trying to keep the $$$ under control.

Anway, it appears that the biggest hit was google images. Google web and yahoo have been constant traffic wise. I started to take a closer look at google images. (Havent' looked at since the active rollover change debacle of a month or so ago.)

When looking at my sites (non ecommerce but image intensive, non adult) I found that the titles shown on the image serps were mostly on target but some were way off.

It appears that Google images is not using the file name nor the alt tag. Rather they appear to be grabbing text from the paragraph above the picture. (sometimes the second paragraph above).

Questions:
- What is anyone else seeing? Are the descrtiptions for your images in the Google image serps taken from text immediately above your picture or elsewhere?
- Is google picking up any captions right under a picture (I never used captions as such)
- Any difference with long descrtiptions or does it still pick up text from immediately above the pic?
- Is there any google tag or anything that would give a little better control over the image titles?

Lessons I think I learned:
- Google images can apparently drive a lot of traffic to certain new ecommerce sites
- I almost always put the descriptions of my pics below the picture - That apparently is not the right way to do it as far as google images is configured right now (However, a change for google images could mess you up with msn and yahoo images - I'll have to research that a bit)
- Some of the text it puts with the pic can be a little humorous. I'm waiting for someone to do an image search and end up totally offended by the results.
- Keep your pages tightly focused.

thanks

cg

cmendla

5:56 pm on Mar 31, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



A little update...

I did some more poking around and found that Google images was, in fact, using the alt tags for a lot of their image titles. The pulls from the text appeared to be for those images that ended up on the first page of the image serps.

cg

iridiax

2:15 am on Apr 3, 2007 (gmt 0)

10+ Year Member



This is a definite change. I've just noticed that my images in Google's image search are now showing snippets of on-page text for their descriptions instead of the image alt text like before. Other sites' images are as well, sometimes with odd results, like images described as "Click Here" and "Page Title".

piney

2:36 am on Apr 3, 2007 (gmt 0)

10+ Year Member



I have descriptive text both above and below the images. Sometimes Google displays the text above, sometimes the text below, about 3 to 5 words. It only uses the alt text if there is no text above or below. (I have a page of thumbnails with very little text on the page. For images on this page, alt text is pulled.)