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I'm thinking I should not go to a school with a PR of only 8... I should stick with the PR9's...
Is that crazy? Or is PR a good indication of brand/quality? How about Alexa rank?
[edited by: nonni at 2:00 pm (utc) on Mar. 16, 2007]
Of course I am screening via other methods too, I've collected the published rankings, I've talked to people, I've read the descriptions of the programs, and spoken with the admissions advisors.
I am not going to make this decision based ONLY on the alexa/google rank of these pages, but certainly I would want to go to a school that is "top 10" by all rankings, including the google/alexa ranking. I think Google PR and Alexa rank are actually fairly good measures of how high profile the program is.
Conversely, even if there are fake PR9 sites, how good is the reputation of a university, how well known can it be, if it hasn't won a PR9 on its own non-SEO merits anyway?
Note I wouldn't _pick_ a school based on PR, but I would _eliminate_ a school based on PR. I will limit my search to the schools that are PR9 and choose between the top 10 by alexa ranking. Out of those 10 I'll make my decision in a more conventional way--reading the brochure, talking to people, reviewing the Forbes / Financial Times rankings, etc.
Sony's website is a PR8. Nintendo's is a PR7. Therefore I can _eliminate_ the Nintendo Wii.
I'm assuming this despite Nintendo's decades more experience in the gaming market simply by using *Google's* three month old measure of their *website*.
As for the Alexa data - well that's just laughable.
Personally, I think you're crazy for even considering it a criteria for something that will affect your own future. Good luck with the business school though... sounds like you'll need it.
So of USNews' top 25 business schools I would eliminate Ohio State, UNC, Emory, and Dartmouth for having a PR8. The rest of the top 25 are PR9, except MIT which is PR10. I don't have the grades or the finances to go to one of USNewss top 10 schools, none of which are PR8 anyway, but further down the list, in the territory where I do have the grades and the finances to attend, there's a mix of PR8's and PR9's. All of the schools I'd consider are on the top 50 list, all I'm proposing to do is whittle down the list by knocking out all the PR8's, and knocking out schools that score terribly in Alexa. For example, Rochester is fairly high on USNews list, and PR9, but has a relatively poor Alexa rank, so I'd knock it out.
Why do you think PageRank is not a good measure of name recognition or brand quality?
I would agree, by the way, that Sony has a stronger and better known brand than Nintendo does. PageRank is not a measure of _quality_ but of _brand_ so I would think it's correct in that case. If you wanted the best known BRAND of game station buy a Sony Playstation. It may not be the best quality, it may not even be the most popular, but it's a better known brand among people who AREN'T game players.
Similarly I'd argue that while perhaps Emory is a great business school in terms of quality, it isn't well known to the general public, hence its bad showing in Google and Alexa.
PageRank is not a measure of _quality_ but of _brand_ so I would think it's correct in that case.
Right-o. So now we get to the real heart of your question.
You're basically not interested in getting a _quality_ education, but you want to be perceived as going to a good fashionable (ie "branded") school?
So yes, in getting a business masters degree you are looking to get a boost in the perception people have about you, and that is based on their perception of the credential you receive. If you go to the best quality b-school in the world, but nobody has heard of it, it's worth very little.
If it were to work for yourself, I'd say save the money and attend some seminars from some of the best people in the industry and pay them for coaching.
No self-employed person needs a paper business degree, and I know many people in business that said they really donít use much of what they learned in business school.
Is this post really serious, Google does not rate schools, or do they?
The PageRank of the school's home page is so many steps removed from what you're really trying to measure that relying on it in any way would be pointless. Thanks for the chuckle, though.
[edited by: jomaxx at 9:55 pm (utc) on Mar. 16, 2007]
but i think the truth is if you are talking branding then once you are out of the premier league (sorry i'm a brit i don't know your terminology) which everyone has heard of: eg. LSE, HArvard, Stanford etc
then it doesn't really matter where you go becasue it is going to be considered second division whatever you choose, thus i'd look at other criteria.
side note: it does astonish me how well people with business degrees seem to progress through corporations, so good luck
All I can say is that if the school brand matters more than the quality of the education, it is no wonder that the rest of the world considers business majors to be some of the most useless people in business.
It sounds like you've decided to use that criteria, no matter what anyone else says, so why did you bother to ask?