Product feeds

[digicam]

Does anyone have any opinions on product feeds, are they a must have feature, useful or totally pointless today for Google?

cheers

[edited by: tedster at 7:49 pm (utc) on Feb. 16, 2007]

[tedster]

Google is looking to return urls in their results that each offer something different to their end uers. They don't always succeed, but we know that's what they hope to do [webmasterworld.com]. Since many people can publish the same feed, doing just that can put a site in a position where their results may well be filtered out as being too "thin".

If you publish a product feed, then for best results in Google you should find a way to add solid value for your visitors - something well beyond what another publisher of the same feed also offers.