"New! Google finds the search results most relevant to you, based on your search history. Learn more."
Maybe this has already been posted, if no any comments welcome
seospace
12:53 am on Feb 20, 2007 (gmt 0)
Google is experimenting with personalized search. Expect to see a shift from a universal SERP (Search Engine Results Page) to individual unique pages in the next year or two (if not sooner).