Forum Moderators: Robert Charlton & goodroi
I’ve noticed a detrimental effect on Google with the addition of new content to my site, in particular the home page.
The domain is about 1 year old and a month ago, it’s gone through a complete makeover in terms of content and structure.
Before the changes were made, we were in the top 10 results on a highly competitive keyword, since then, the site has had constant changes in the page content on the home page and across the site, and my theory is that Google is finding it hard to “trust” the new site resulting in a big drop in ranking.
The content is all highly relevant and has a good level of keyword density and quality.
Has anyone had a similar problem where they have dropped places in Google because of constant changes to their site?