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We've been hanging on in the serps lately - but just hanging on in a competitive field. We have lots of backlinks and our domain is one of the older ones. One thing I have thought about recently is that on our home page we have quite a number of verbose anchor links to press releases and articles. I have been thinking of removing them and just adding 'press' and 'article' buttons, so that our other 'keyword' friendly anchors are given more merit.
Do you think that my brain is going in the right direction here? To me, it only makes sense as the more articles and press releases we add, the harder it will be for the homepage to handle it. But do you think by removing verbose / 'sentence' anchors google will look at the google friendly ones more?
Thanks very much!
I'm going to just keep the really important links to directories I want to pass PR to on the home page, and move the rest of the links to another top tier page with a lower PR.
I'm no SEO expert, but what you suggest makes sense to me. That way, your Press and Article pages can pass the PR on to the actual content.
At least with the internal linking there's PR being fed back and/or distributed through the rest of the site, creating a nice little PR feedback loop. That isn't always the case with links to outbound sites. The homepage is one place I have concern over for "leaking PageRank" unless there's a good reason to link out.
This way people visiting will be more likely to be able to scan through the links and find what they want. Meanwhile you will be giving the spider some nice concise food in terms of the important key words.
Are these links to items on your site? If not there is a concern about links pointing to other sites from your homepage as has been discussed above.