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Optimal number of words per webpage



2:00 am on Jan 18, 2007 (gmt 0)

10+ Year Member

Years ago Brett suggested in "Successful Site in 12 Months with Google Alone" that one should build one page a day at 200-500 words.

Is 200-500 words still considered the optimum? Or has that increased?


4:28 am on Jan 18, 2007 (gmt 0)

WebmasterWorld Senior Member bigdave is a WebmasterWorld Top Contributor of All Time 10+ Year Member

It wasn't accurate then, and it is even less accurate now. The "research" done on how many words should be on a page to rank well was fatally flawed.

Make your page as large or small as it needs to be, and don't worry about anything as stupid as hitting the "optimal" number of words.


6:50 am on Jan 18, 2007 (gmt 0)

10+ Year Member

Thanks Big Dave

What if you had an article about blue widgets and green widgets that was 2000 words long. Couldn't you get more Search Engine traffic by creating two different pages as opposed to one page. One titled Blue Widgets and optimized for Blue Widgets and another done likewise for Red Widgets?


11:52 am on Jan 18, 2007 (gmt 0)

10+ Year Member

I would say: make pages that cover one screen. Most users dont like vertical scrolling. And two pages enhance your chances, as long as their content is substantially différent.

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