Forum Moderators: Robert Charlton & goodroi

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Searches related to:

Good or Evil?

         

Komodo_Tale

7:18 am on Jan 16, 2007 (gmt 0)

10+ Year Member



By now it's old news that Google is displaying at the bottom of the first page of results 'Searches related to:' with eight options to select from.

Because of the placement directly beneath the 10th listing and the white spacing design I realized that I was not noticing the links to the the results pages that follow. Later, when I wanted to visit the second page of results I found myself searching for the link and having to re-educate myself because it was not where I expected it to be.

I appreciate the thinking behind 'Searches related to:.' It is a feature designed to assist searchers, and the searchers' experience should be Google's primary concern for the organic listings.

As a publisher, though, I am concerned. By giving preferential placement to 'Searches related to:' above the links to the additional SERPs will documents that rank on the second and subsequent pages experience a dramatic decrease in click-throughs? This is a chilling thought. While one cannot dispute the importance of top ten listings for well-queried keywords and phrases, the introduction of 'Searches related to:' may make breaking into the top ten even more important, especially if searchers flip between 'Searches related to:' results rather than exploring deeper into the SERPS.

steveb

8:36 am on Jan 16, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Some of the choices are goofy.

At the bottom of the page though is ten times better than the top or in the middle like they tried.