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Unless you use adsense. Then they can be as crap and as spammy as you like. This is known as the 'content partner network' for adwords users.
And so it makes me wonder -- if a siteowner becomes an AdSense partner and includes AS throughout a site, is it like getting a "Mulligan" in golf? In other words, if Google sees AdSense on various pages, does it allow for more "slack" in the way it makes judgements? I'm not making an accusation, rather am just wondering, after reading the quote at the top.
In other words, if Google sees AdSense on various pages, does it allow for more "slack" in the way it makes judgements?
This has been discussed endless times, and doubtless will be discussed forever.
For what it's worth, any accusation that assumes Google is stupid with poor business sense must be treated with caution.
More specifically, no-one has ever presented any evidence to back up that suggestion, and a fair amount of wailing from ex-Adsense clients and penalized Google listees, suggests that Google really isn't that stupid.
I just love the ones that suggest "How dare Google drop my site, I'm an Adsense publisher!"
Ultimately, it's pretty much impossible to prove either way, so you'll have to make up your own mind. But I'd think twice before betting the business on the basis that the lunar landings happened in Arizona ;)
Im sure google will know who owns what domain without webmaster tools
Exactly right. M Cutts and Co have talked about this in the past. They have a whole bunch of utilities available to them that give them all sorts of info in a flash. I.e. on an individual/organisation's domain portfolio, intra-site linking etc.
I personally would not worry about the webmaster tools giving them any extra info they do not currently have.