February 2007 - What's your hunch for the next major update?

How should we prepare?

[Whitey]

One year on from Big Daddy I get the sense that a major revision from Google is on it's way. Just in terms of timing and some signals.

Is that a justified call?

Those signals appear to have come from Adam with regards to "on page" content duplication between sites page and been expressed in the form of "boilerplates" and "stubbs" issues. I've also picked up on the sense of some of the senior members on various threads.

In the last 2 weeks, we appear appear to be seeing a signal from the manner that "supplementals" are being applied. It's not clear what, why or how this is working ... but something's happened.

So, what signal are out there and what are the hot "housekeeping" issues that vulnerable sites need to be wary of in preparation for the next update that Google will focus on?

[kidder]

I was under the impression that the "big updates" were more a thing of the past since big daddy. They seem to be updating on the fly, I expect that is the future.

[sem4u]

Data pushes are happening every 1-2 days. I don't expect this to change for a while but who knows?

[trinorthlighting]

With the new infastructure and the data refreshes getting closer together I doubt we will see huge changes like we used to. We will still see algo changes to help fight spam. Additionally I think we will see some more affiliate downgrading.

I also expect the overall index size shrinking due to webmasters concentrating on duplicate content. A good example of this is we recently added no index, no follow tags to thousands of our url's due to duplicate content in our shopping cart for one of our clients very large sites. We also fixed the links that were causing the duplicates as well and google has already started dropping the pages.

[WW_Watcher]

trinorthlighting

IMHO, there are VERY few webmasters who are even aware there is a duplicate content issue, let alone be able to correct the issue.

On Topic,

I still think there will be algo changes in addition to its everflux on steriods now. When, Only G knows for sure, but you can bet EVERYONE will know when it happens, because unlike the everflux, it will take out many sites, instead of just a couple here and there.

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WW_Watcher