Forum Moderators: Robert Charlton & goodroi
If a keyword that I am targeting is within a phrase, does Google (and the others) count the link vote for the phrase, the keyword or the phrase and the keyword?
As an example, let's say I have the four following inbound links with the following anchor text:
"widgets"
"pocket widgets"
"green widgets"
"widgets on sale".
I know that I need to vary my anchor text to avoid having the links appear unnatural, but will all four of these give me credit/help with "widgets" as the keyword I am trying to improve search results for?
Most of the Google algo today has moved beyond simple yes/no logic, and I expect to see that fuzzy, AI kind of direction continuing.