Forum Moderators: Robert Charlton & goodroi
I aim for the area Jakob mentions, rather than pushing it higher. Plus when he writes something, it is usually backed by the extensive and expensive user testing done by his Neilsen Norman Group. It's not just some guy "expressing hisself", in other words, it's something worth considering seriously.
Most of my URLs end up being 150 characters or less...and I KNOW Google "sees" the end of the URL (its bolded for the searched for term). So I know you can have at least 150 characters and be just fine.