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I'm Out of the Sandbox

Hope for New Site Owners

10:37 pm on Dec 28, 2006 (gmt 0)

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Hi - I'm a long-time lurker and this is my first post.

My site is six months old, and it looks like it came out of the sandbox on the Dec. 7th update. I am so relieved! (actually relieved is an understatement :). Some background info about my site;

Sector: Travel
Live; June 2006

Links: About 150 according to Yahoo Site Explorer. In order to start the crawling on my site I purchased links from Yahoo Dir, Scaffe, and JoeAnt. I received a DMOZ link in August 2006. Other links are from forum postings, article sites, and scrapper/MFA sites. Besides the directory links, I haven't tried to solicit links (that's on my to-do list).

Content: 75 pages original content. All indexed - no supps. Most pages are 2500 words long. My goal for the site is not to recreate the wheel - if someone else has written on a topic, I link to that. My articles are based on primary research (interviews, site visits, etc.) My inspiration for the site was to answer questions that I had on the topic (that I also saw were repeatedly asked on forums I participated in), but with no structured information on the web about that topic. I tried to follow Brett's 26 steps and add an article a day, but that was too much. I now shoot for a new article a week.

Architecture: Plain HTML. I focus on easy navigation, and descriptive titles/meta tags. No other SEO (if this is considered SEO)

Background: Once I received the Yahoo Dir listing, many of my pages began immediately ranking at #1 on Yahoo and MSN for long tail phrases. I wasn't surprised since I was sure there were not many sources addressing these topics from my research. On Google - nothing, nada, zip. I was number 1 for my site name, all pages were indexed, but it was as if the site did not exist. I didn't expect to be number 1 in Google, but maybe number 50-100.

I was receiving complementary emails from visitors to my site (some users wondering why they couldn't find my site sooner), was able to access "stars" in my sector for interviews based on their liking my site, and from my stats I could tell that my site was sticky, but still my content could not be found through Google.

Most of my traffic was coming from forum postings. I felt like what was the point of creating all this great content, when it would sit for ages before Google would let me out of the sandbox. Google was returning sites that were 5-6 years old, out of date, and not really relevant to the query, and my on topic pages were "not worthy" just because I was a new site. I became really bummed when I read a posting here saying that in highly competitive sectors like travel, you could be in the sandbox for 2 years! I really lost motivation to continue working on the site. I read began visiting Webmaster World compulsively to figure out how to get my site out of the sandbox.

Then, one day, I realized that I was getting substantially more traffic, looked at my Google webmaster tools, and realized that my "top search queries" were actually good long tail phrases - not random stuff. I'm not ranking #1, but at least I'm there in the top 20. I am relieved that my site can be found by Google's huge user base.

To all webmasters, there is light at the end of the tunnel. It is incredibly frustrating to be in the sandbox, but I came out quicker (6 months vs. 1 -2 years) than I I thought.

To Google, please eliminate the sandbox or filters - whatever it is that basically treats new sites as non-existent. Many small, informational sites don't have the resources to buy adwords, or other ways to promote their site. I was honestly ready to move all my content to Wikipedia, so at least it could be found, then I came out of the sandbox. We create our sites as a "labor of love" and want the information to get out there to help other users.

Thanks for reading this LONG post. - C

3:00 am on Dec 29, 2006 (gmt 0)

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There is no such thing as a sandbox factor - There may or may not be a sandbox but to put it all down to a sandbox for the first months is really not wise; it seem to me to be growing into a full blown myth which people are spreading in order to re-sell old domains.

White-hat site-wide links with DIFFERENT (mouseover) ALT TAGS will protect you and BOOST YOU much more than waiting for a sandbox to release you as the sandbox is in your mind.

[edited by: alfawolf7 at 3:18 am (utc) on Dec. 29, 2006]

3:14 am on Dec 29, 2006 (gmt 0)

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There is no such thing as a sandbox

alfawolf7 Next thing your be saying there no such thing as Santa Claus!

9:33 am on Dec 29, 2006 (gmt 0)

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WebmasterWorld Senior Member beedeedubbleu is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Feb 3, 2004
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Here we go again ;)
9:39 am on Dec 29, 2006 (gmt 0)

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I agree there is no such thing :)

Im not going to get into this argument though, I have setup over 20 sites with new domains and have never seen this "sandbox" effect...

9:42 am on Dec 29, 2006 (gmt 0)

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yep, here we go again....

"White-hat site-wide links with DIFFERENT (mouseover) ALT TAGS will protect you and BOOST YOU"

You're kidding, right?

Congratulations for getting out of the sandbox kir_royale

10:51 am on Dec 29, 2006 (gmt 0)

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I've had new sites rank pretty well right away... Not sure about the whole sandbox thing. Maybe if it's your first site, google seems to know if you have more then one site, if you have many sites and they are "good" and rank good, your next site might not get sandboxed at all.

I've heard a lot of folks talk about the sandbox, but I can't say that I have seen any first hand proof.

Congo Rats on getting some decent keyword rankings :)

11:37 am on Dec 29, 2006 (gmt 0)

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@ kir_royale

Thanks for that post, twas most motivating, mind you , my reading ofthe posts here seems to suggest that building up trust with google is the key, and is what takes time

The experienced bods here do not seem to have to endure the various delay factors,

11:39 am on Dec 29, 2006 (gmt 0)

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There's no sandbox... but there is a sandbox like effect of filters that is tied to trust. Which is not a time limit. Where's that thread? I've learned a lot from it.

Oh it's in the pinned top thread by Tedster...
No wonder everyone misses it :P

Here you go: Filters exist, the sandbox doesn't. [webmasterworld.com]

Our "clearing of the sandbox" was done in two steps 1st was sept. 15, 2nd was mid nov. It's a travel related html site live since june, with thousands of pages.

2:46 pm on Dec 29, 2006 (gmt 0)

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2500 words on a page that is original. Thats very good, most webpages only have a few paragraphs of content.

This goes to show you content is still king..

Keep adding fresh and original content like that and you will find your rankings will go higher.

2:55 pm on Dec 29, 2006 (gmt 0)

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joined:Mar 1, 2004
votes: 3

Thanks for the detailed post. Your experience is consistent with what I've observed.

Most likely, your site will soon start appearing in Google's SERPs for somewhat shorter/less obscure long tail phrases. If you are currently getting traffic from 4 word phrases, you will eventually get traffic from 3 word phrases, and then a few 2 word phrases, etc.

The pace of improvement seems to depend partly on the strength of your inbound links (you need at least a few "trusted" links, and to keep moving up in the SERPs you will need to add a reasonable number of links from "trusted" sources), partly on user reactions to your site (they don't all bail out the instant they visit) and partly on the quality of your content (I'm convinced that Google is making at least a limited effort to analyze site content in an effort to detect "real" content as opposed to empty fluff, superficial surface skimming and auto generated nonsense.

2:03 am on Dec 31, 2006 (gmt 0)

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People have queried the word 'sandbox' -- I read the thread 'Filters exist - the Sandbox doesn't'.

Funny thing is, people discussing this, even those who denigrate the term 'sandbox', constantly refer to something called "trust" (always in inverted commas).

I'm not sure what this "trust" might be, but it seems to boil down to the same thing - to get out of the (fictional) 'sandbox' you have to get something equally ill-defined: Google's "trust".

At any rate, you seem to have got through the 'filters' (not out of the Sandbox!) to the point where you've got Google's "trust".

Again, congrats (and Happy New Year)!