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Also..these type of site generate so much internal traffic from their user bases...that it's possible if respective internal search engines don't satisfy .. the folks may pop out to Google for searches (not to mention if any of these web properties have integarted Google search into their sites...)...
Just some thoughts from a tired (under the weather) mind...today...
Bebo had been unknown to many until that news
likely UK data yes, My little brother visited from Ireland this summer, we cut a track - as you do when you get to visit your little brother and he has guitar chops - after which we put it online for the laugh.
I said, ok we'll make up a name and put up a myspace music account. He said, myspace? phhh, we have to be on bebo.
I looked at him funny, indicating my confusion.
He looked at me funny, indicating his newfound lack of respect for me.
Bebo has as much mental market share in Ireland at least, as myspace. And more respect it seems (though that bit wouldn't be so hard to pull off)
To come up with this list, we looked at several thousand of 2006's most popular searches, and ranked them based on how much their popularity increased compared to 2005. ("Bebo", for example, had very little traffic in 2005.)
A final note: there was some confusion over the use of descriptors like "most popular" and "fastest-gaining" in media reports about our Zeitgeist. We've edited the 2006 Year-End Zeitgeist description to be more accurate on this point: "we compared frequent queries this year against 2005 to see what sorts of things were top of mind."