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With the new set of results spilling out from google it seems I may as well disappear my google toolbar and just go back searching keyword.com as keyword domain names (and specifically sites recieving the inbound links from them) are doing so great. No matter if the content is only ads.
I personally don't want to sit down and register loads of different urls with keywords in them to link to other sites and host them on seperate ip's not in numeric order (yep know how its done just don't want to fill the net with junk). To be honest the way this whole thing is going right now I think I'm thinking of getting out altogether of this. So spamm wins, not that I couldn't do it better. Its just I don't want to.
When you are searching just for "some-keyword" G will show you only the most relevant sites for this keyword in top SERP's, and site "some-keyword.com", if it's spam/irrelevant site, could be somewhere in pos. #99999 in SERPS. But if it's really high relevant and quality site, with good content, it will be on top.
Don't forget, surfers, when they are looking for "red cars" will not type "redcars.com" in G's search box. They will be typing just "red cars".
Explain to me, what for to print the name of a site with .com/.net/.org extension in G's searchbox while you can type it directly in your browser address bar? It's stupid!
I personally think some of the SERPs are suffering from this current situation. But as with most things Google, it will probably change again!