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In reality, would it be google ALREADY knew everything they want to know about a website, regardless if the website uses analytics or not?
I forgot to mention that is better for us to use Analytics in case we don't use Adsense on every page.
Yes, you should be uncomfortable letting them know everything. There are zillions of free counters out there.
Just another question here.. will using Google Analytics affect my Google ranking?
- how much traffic you get from other search engines and on what search terms.
- How much direct traffic you get, and from where.
- How sticky your site is
- what countries your site appeals most to
- how well your ecommerce site converts to sales
What pieces of this information Google actually uses is unknown, but probably not a lot of it at this point.
If your site doesn't perform well in some of these categories, especially an ecommerce site that doesn't convert, you might not want analytics on it. If it does perform well, Google might consider it to be a higher quality site.
For most things I prefer running awstats on my logs, but analytics does provide just enough additional information that I keep it on some sites.
I really like GG but there is no way they will receive such data about me, my sites, my visitors from me.