Webmaster Central Query Stats - your ideas for using this information

[Oliver Henniges]

The webmaster central console offers some highly informative csv-files for download concerning detailed information on all your relevant keywords and your various positions in the SERPs for these KWs.

Do you actually use this information?

How?
Do you use any specific tools for presenting the results?

Actually, my hosting company offers only limited access to detailed search-query-statistics; maybe you use some more professional tools and the webmaster central console doesn't tell you anything new?

Anyways: What are the most important insights you gain from an analysis of your visitors search queries? How do these influence your website and your business strategies? Are there any generalizations that can be drawn apart form individual websites?

Please point me to the relevant thread, if similar questions have been raised before.

[tedster]

There's one significant type of data that you cannot get any other way than directly from Google - you can see search queries where your urls are returned, even if there was no click - something like "impressions" in a PPC setting. I can see how that data might highlight pages where you could benefit with some title or description tweaking, or possibly content expansion.

[Oliver Henniges]

thx for helping to keep this question up, tedster.

Yes, that's what I thought. And I'm really wondering why noone seems to be interested in doing his homework in analysis. Page #2 + #3 search-phrases are a potential gold mine, if you pay some more attention to them, aren't they?

[edited by: Oliver_Henniges at 7:04 pm (utc) on Nov. 12, 2006]