Getting a New Site to Rank - the frustrations

[ron252]

Hi There,

I am new over here and need some suggestion from experienced members. My real estate site is fairly new and I am not able to get good position in SERP. Here is my situation in short :

1) I am able to get frequent indexing of 150 pages of my site. Last reindex of my main page was 4th Nov.
2) At present I am getting 30-40 hits from google and 20-30 from other search engine.
3) I never get listed in SERP ( in first 1000 ) for my main keywords.
4) allinanchor and allintitle is showing my site in first 10.
5) Do I need to buy some links to improve the performance or exchange the links.
6) I add about 1-2 page of content every week.
7) Some people say sanbox period is for 6 months and I guess I already passed it. But one thing I am not sure this period start from the day google first index your site or the day you booked your domain.

Please advise me something so that I can

[tedster]

The "sandbox effect" (which you seem to be describing) is definitely not set to a specific period of time. Instead it's about building signals of trust with Google. Here's a good and recent thread on the topic:

Filters exist - the Sandbox doesn't. How to build Trust. [webmasterworld.com]

[RonnieG]

Ron252,

Being in your same industry, and in the same boat, I can attest that lots more time will be needed.

In a highly competitive industry like ours, with literally thousands of real estate agent and broker sites in large markets like yours, and especially now, in a declining market, organic search results probably will never generate lots of leads and business for you. The hundreds of older and more mature sites that have gained significant backlinks over a long time will probably always keep your site far down in the rankings unless you really focus on a unique niche service or market.

If you are not currently using PPC to drive consumer traffic to your site, you probably should be. With the high margins we typically enjoy, PPC can be very cost effective, and I know because I have done it myself. I have been hoping PPC is only a temporary way to drive traffic, and as time goes on, my own 18 month old site will get more organic results. But until then, it has been a quick way to "bootstrap" my business while I add content and my site eventually gains trust / rank with the SEs.

[edited by: tedster at 8:19 pm (utc) on Nov. 10, 2006]

[ron252]

I do understand the importance of PPC these days and I am already doing it. Changed my landing page for better ROI and tracking the result google tracking stuff. Got fair CTR of 1%.

I am using dynamic PPC compaign with more flashy words for better click through. Results are ok but not exceptional. You know in this market you need to do something different in getting customer.

I need help in doing organic seo. In msn and other search engine I am getting quite a good result.

I guess when microsoft will launch paid contextual email marketing we will have better ROI. By that time we need to wait.

As far as position in SERP, I know it will take time but not impossible. As most of the Real Estate site in my market is using junk back link through link exchange or bulk link buying approach which will be get discounted very soon. Because if this thing will work people will stop paying for ppc instead will buy bunch of links to get top position asap.