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Theme Pyramidding

Scaling Theme Pyramids for Larger Sites to enhance Page Rank

         

lstrand

3:16 pm on Nov 8, 2006 (gmt 0)

10+ Year Member



I am trying to identify an effective means of scaling a theme pyramid to a 6000 page catalog site. The catalog consists of manufacturer skus which are the actual search terms used by my clients. No one sku is more important than another (At this time as I do not have enough data to classify the skus at this point, I am in a secondary market and manufacturers do not make line cards, collateral materials, or other data on these products.) My thought is to use a theme pyramid to enhance the page rank of each individual page of the six thousand pages and actually grow page rank as you move further through the catalog.

Does this sound plausible?

Best Regards

Oliver Henniges

9:42 pm on Nov 10, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have tried to do so from the very start and I still think this is a very valuable strategy. The semantic information implicitly contained in your structure will be absolutely unique over the net and I assume google will be very thankful for that in the long run. Might help a lot to establish your site as an authority in your niche, if you manage to add relevant outbound links on the various product-group pages. I even noticed some collegues copying my structure years later.

But it requires a huge effort. To organize your products might swallow half of the time of overall database management, because in most cases there is no way to automate this process.

Ideally, you should also account for a fractal structure with varying level-depths from the very start, which makes programming a lot more complicated than just the two, three or even four levels of most standard shop-systems. I admit: I didn't manage to so so myself, yet. Have you ever followed some of the dmoz-internal discussions on how to structure specific branches of that opus? The "real world" is so ugly asymetric...

Perhaps your question is better dealt with in the business or ecommerce-forum, this google forum sometimes tends to drift away quite far from that real world.