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How Google treats new unrelated content

Is it ok to put unrelated content on a site?

11:40 pm on Nov 7, 2006 (gmt 0)

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One of the sites we work on is a PR7 authority site for widgets. 100% of the sites content is about widgets, blue, green, black etc and 100% of its links are to related widget content, a lot from related content sites - You get the picture.

The webmaster wants to put a leisure related section of content on this widget site. Nothing wrong in this, in so much that users might find the section of interest albiet nothing to do with the core subject matter of the site. I guess its a bit like putting a coffee shop in a department store.

My question is, does anyone have any experience of doing this in relation to how google views the site with the additional section. ie could the site lose any "Trust Rank" on the basis that its no longer 100% dedicated to widgets?

Also, if the new section contained say content that included say "Widget Leisure" ie the term "Widget" as used in the main core of the site but relating to the new section, Would google then try and marry up in the serps the "Blue Widget Page" from the main core of the site with the "Widget Leisure" page from the new section

All this widget talk drives you nuts, hope you can all follow what im trying to post

Any thoughts on this


12:54 am on Nov 9, 2006 (gmt 0)

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well, in the short run, the power of the PR7 authority site will help the new page rank really well. The question comes, how short or how long this short run is, and my answer would be, it's huge YMMV.